By Joseph Viney
We all know the routine by now: “Will the real Slim Shady please stand up?”, “Hi, my name is…”. The man who’s first two major-label albums were eponymous has always been keen to introduce and re-introduce himself to his audience. After the first two albums, both of which were savage, rhythmic and dazzlingly coherent, Eminem descended into something of a rough patch.
He aimed his ire at George Bush and the War On Terror (Mosh), conflicts between fellow rappers (Like Toy Soldiers) and finally lapsed into some truly dreadful self-referential work that bordered on parody (Just Lose It, Without Me). After the tired efforts of the previous two LPs Encore and Relapse, surely the time is right for the comeback of the man who caused such a storm of controversy when he was turned loose on the mainstream consciousness?